C4IR

Art Direction

Brand Identity & Art Direction — C4IR Saudi Arabia Global Forum Developed the complete visual identity system for an international forum held under the patronage of KACST, centered on the Fourth Industrial Revolution (Industry 4.0). Served as Art Director, defining the visual language and overseeing its application across 15+ touchpoints — from large-scale event infrastructure to printed collateral and digital presence.

Deliverables included: Stage screens · Exhibition welcome displays · Cubes · Badge systems & lanyards · Wayfinding signage · Flags · Exhibition booth · Website UI · Social media assets · Official documents & reports · Notebooks · Presentation templates (covers & inner pages) · Staff vests · Tote bags

UX Principles

September-2025

Visual Language System

A custom visual language derived from Morse code, where circular signal patterns were reinterpreted into structured forms that evolve into a unique typographic system. The system transforms abstract signals into a cohesive visual identity, allowing consistent application across digital, print, and environmental touchpoints.