COMMS LAB

Brand Identity & Dynamic Logo System — Comms Lab Client:

Research, Development & Innovation Authority (RDI)

Developed the full brand identity for Comms Lab, a monthly workshop series connecting communication professionals across Saudi Arabia's digital economy, space, and innovation ecosystem. The centerpiece of the identity is an adaptive logo system — the C(O)MMS mark uses parentheses as a dynamic container, swapping the inner element to reflect each workshop guest's field or interest. One structure, multiple expressions. Delivered under a sharp brand philosophy: Clear. Direct. No hype.